Over the past 10 years we’ve been spending a lot of time living in the Google Adword’s interface. Our team of experts can help you with any Google Adwords project big or small. If you’re using Google Adwords for your PPC Advertising, chances are you’ve been wasting some money each and every month and you might not even know it.
You just received a welcome email with specific details about your account. Budgets, bids etc, and the request to “go live”. This is from your account manager and will most likely be your main point of contact moving forward.
Your account can take a couple weeks to start serving with Google 100%. Even though your ads are live, it takes Google a little time to learn your new campaigns.
Since these are new, we need a few weeks to collect data to make decisions on your account. This is just as exciting for us and we want this to work well long term for you! PPC is a marathon, not a sprint and it’s going to take sometime to optimize and grow your accounts.
If you don’t see high conversions, leads or calls right away that’s very normal. But do know that we are monitoring your account and making updates grow it as quickly as possible.
We’ll be sending you a detailed report on the 1st of each month with previous month’s data. So your first report may not show an entire month if you launched half way though. It will also show 6 months of past data to compare performance.
Google uses historical data in an account to understand how to spread your daily budget. So your budget may not spend the first couple weeks. Once Google has this data they will understand how to spread your daily budget over the day.
We like to start your bids (CPC - Cost Per Click) low. This allows us to see where you stand and how your account performs in different positions. Depending on your industry, we will increase bids quickly in the first 30 days to get your traffic flowing faster.
You’ve made a big decision to hire Ethos Media Marketing and Consulting as your PPC agency. This is what we do and we love doing it. Consider us a part of your marketing team and a part of your business. We’re here to work with you and growth your business for years to come.
While most quick update requests to your account can be done the same day, please give your account manage 48-72 hours to make changes.
Your account manager will send you a summary after the first 30 days. This will be a recap of what’s happened, what we’ve learned and where we’re going with your account. The first 30 days is a vital period for us to learn and start optimizing your accounts for long term success.