There’s No Such Thing As Bad Publicity: Why Brands Work Better When They Tell Their Own Stories
There’s more than one way to stack an egg. Or is it crack an egg? Anyway, the point is this: if it’s broken eggs you want, it’s up to you as to how you’ll get it done. Building a successful brand is no different – there are a lot of different tactics that can help […]
Keyword Tools Are Keeping You Poor, Stop Using Them
Here’s a badly kept secret… I haven’t used a keyword tool to get traffic in 10+ years. I think they turn you poor, lazy, and stupid. Alright, maybe that’s a touch extreme 🙂 but read on and you’ll see what I mean… How Keyword Tools Work… Keyword tools all work in the same kind of […]
Forbes, TechCrunch & Wired Article Coverage | Cost to Submit & Is it Worth It?
Sometimes people ask us if we can get them on TechCrunch or sites like Wired – and we could, but we don’t. We don’t offer that as for most companies there is no ROI, and it’s not unusual for PR companies offering coverage on sites like TechCrunch or Wired to charge $10,000 or more. Going […]
Paid Advertising vs. Content Marketing Comparison: Are Facebook Ads Worth It?
What’s the first thing that people do after they see an advert on YouTube or Facebook? Immediately whip out their card and buy the product? Or more likely go and research the product and company online, going into a rabbit hole of research and discovery. While many think of content marketing and paid ads as […]
The Ethos Media & Marketing LLC Effect: The Megaphone That Gets Your Brand Heard By A Massive Audience
Ethos Media & Marketing LLC helps brands get more famous and trustworthy by sharing their content on big websites, podcasts, image directories, video platforms, and influential blogs that lots of people follow. This gives brands the opportunity to get noticed by a huge audience. They get featured on famous websites and blogs, which is like […]
Successful Wine Marketing Example | Content Plan Strategy Grows Blog 1100% in 21 Months
Small wineries often struggle to compete with the many brands vying for attention in the highly competitive wine industry. This was the case for a local winery in California. With limited resources and challenges associated with marketing and advertising in the industry, the winery needed a way to increase its visibility online and reach new […]
Online Medical Store Generates Millions in Sales From Just 113 Pieces of Content in Less Than 12 Months
Shopify Store in Multi-Billion Dollar Market Had No Search Traffic This online medical store had only 561 organic visitors (cumulative 2021) to their Shopify store for a lung cleansing device… which is kind of non-existent traffic. Clearly, this is a niche product. Without a solid marketing strategy, the business would not have been able to […]
Car Dealership Marketing Strategy Example: Keyword Ideas & Content Plan Boost Organic Traffic by 76.7%
An automobile dealership attracted 76.7% more website visitors without spending money on ads. How? By producing high-quality articles, blog posts, videos, audio ads, and infographics that focused on specific relevant keywords, and sharing them on popular websites over 16 months. They created one campaign per month to achieve this – and we’re going to take […]
Using Content Amplification Strategies To Drive Leads & Conversions For NYC Commercial Spaces
According to marketers, generating traffic is the top problem for businesses today. Businesses struggle with understanding their audiences and explaining their products and services. Many small and medium-sized companies and real estate agencies do not have the time and resources to find out what their audiences search for online. They also find it difficult to track reviews […]
Roofing Company Marketing Strategy & Branding Plan Puts Texas Contractor On Page 1 Of Google in 3 Months
The roofing business is a major industry in the Dallas area, and we knew that we had to give our client an edge over their competition. How We Did It We spent months focused on this, making sure they were fully satisfied with our work and that we had a good relationship with them before […]